Develop the strategic direction of our Paid Social offering to consistently drive results for our clients
Conduct 1:1’s and quarterly growth plans with your team, aligning their performance with the company goals and their personal goals
Communicate to your team with real-time, up-to-date learnings on what’s working well in their given area of specialty.
Provide your team with training & support related to other elements of the positions (communicating with account managers, communicating with clients, managing your team’s workload, etc.)
Manage a book of business yourself to keep your saw sharp, allowing you to drive innovation, both inside existing channels and into new channels.
Works with P&C to properly staff your department, managing proper bandwidth at all times.
Able to see marketing as a holistic view and coordinate with other consultants to ensure branding, messaging, and strategy align.
Requirements :
3+ years of leadership experience
5+ years of paid social ads experience
Experience in paid social ads for both ecommerce and lead generation
Evidence of developing a strategic direction for their team
Evidence of understanding client perspectives and applying the paid social products to meet client needs
Experience using thoughtful creative to reach and engage audiences
Have an up-to-date knowledge of paid social and what strategies are currently driving performance, holding any relevant certifications platforms that you oversee
Understand how to optimize for specific results (i.e. audience expansion vs creative testing for a lower CPL)
Understand business metrics & how they apply to a business’ marketing in order to make recommendations on strategy/budgets/etc.
Hands-on experience with Google Analytics and/or other analytics tools and reporting dashboards
Experience managing a budget or P&L
Strong evidence of personal adoption of Disruptive’s core values
Conducts quality, employee-focused 1:1s and quarterly growth plans
Evidence of adoption of company initiatives
Strong communication, teamwork and leadership skills to foster a team environment